A new product is somewhat harder to market that existing products, this is because consumers have no idea what to expect and so they are very sceptical when it comes to buying new stuff, because of this fact marketers have to think critically as well as logically to ensure that they cover every aspect there is in order to not get anything thing wrong and get as much people as possible to buy the new product being offered. When the new product is on the market the marketer has to decide how they will get the products to the consumer in a way that is beneficial to both them and the consumers, there are factors that has to be taken into account when selecting the distributional channels for the new product, the first factor to be considered is the market if the market is very small and located within a narrow area, the company can use direct selling.Marketing managements select channels on the basis of customer wants-how, where and under what circumstances.
Another factor of importance is the customer, If the number of buyers is likely to be more, the distribution channel will be long. On the other hand, if the number of consumers is expected to be less, the manufacturer can effectively sell directly to the consumers by appointing salesmen. In addition to those the diploma of practice management online has to think about the nature of the product, Bulky or heavy products are distributed directly to reduce on the costs of transport; perishable goods are sold directly or through a short channel. People are very hard to please as such if there is something on the market that do not seem to serve great importance or is not very necessary to them they will not accept the product, this is more so if the product being talked about is a new product, because of this, the marketing manager and other employees has to take into consideration the acceptance of the new product, For new products usually there is need for a selling effort. Hence indirect channels may be used by appointing wholesalers and retailers as sole agents.
This may ensure channel loyalty and aggressive selling by intermediaries. Another factor to consider when selecting a distributional channel for new product is the degree of competition in the market place if there is a high level of competition then the distributional channel that should be used, must be a short one, however if it is that the level of competition to the new product is very low then there will not be a need for a short distributional channel, it will be more effective if the distributional channel chosen is a long one. The final factor to be looked at when selecting a distributional channel is the distributional strategies, how the new product will be distributed should be considered as how the product will reach their customer is very important to the management of the company.